- In order to meet out the overwhelming response from public and to meet the requirement
of working parents in opening of Sukanya Samriddhi account before the end of the
FY 2014-15, selected Post offices were identified for functioning on Sundays exclusively
for the purpose of opening of SSA. Extensive publicity about the Post offices being
kept open on Sundays was given through electronic and print media.
- Live TV programmes on Savings schemes, especially SSA was given by PMG to sort out
the doubts of general public, about the scheme. There was a live “phone-in” programme
for an hour which really accelerated the popularity of the scheme.
- Special helpline numbers (mobile) were also arranged and publicised among the general
public so as to benefit them with an overview of the scheme. Thousands of calls
(from all over the world) were received.
- sExclusive launches for SSA was organised at the HOs of all District Headquarters
with extensive media coverage. The Registered Newspapers published the advertisement
of the scheme, free of cost.
- All the franked articles carried the logo of the scheme, to have a wide publicity. Millions of pieces of mail carried this unique logo without any cost.
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