1.SUKANYA SAMRIDDHI ACCOUNT (SSA)/ (SELVAMAGAL SEMIPU ACCOUNT)
SPECIAL INITIATIVES WHICH LED TO BIG SUCCESS IN CHENNAI POSTAL REGION, TAMILNADU
CIRCLE
"Sukanya Samriddhi Account" was launched by the Honourable Prime Minister of India,
Shri. Narendra Modi on 22nd January 2015.
While Tamilnadu Circle topped the number of new SSAs opened in the country, Chennai
Region contributed the biggest share (37 %) of the Circle with 2,23,340 accounts.
- To popularise the scheme and to have a better reach to the public, particularly
in rural areas, the Region coined a name in the Regional language as "Selvamagal
Semipu Account (SSA)" in Tamil conveying the meaning of the original name. The name
became very popular among the rural public.
- The banners & logo for SSA was decided at Regional level and the same was circulated
to all the Divisions/Units to have a uniform design throughout the Region, which
would attract the public and give an unique brand value.