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Business Development Directorate was set up in 1996 to design, monitor, develop and market value added premium products of the Department. This Directorate was reorganized as Business Development and Marketing Directorate in 2004-05. Mail Business Development and Operations part was separated from this Directorate to become an independent Division in 2007-08. The Business Development and Marketing Directorate has two Divisions, viz. :
Business Development and Marketing Units have also been created in all the Circles. In Metros, the work of Business Development and Marketing is looked after by a Postmaster General. The main responsibility of the Business Development and Marketing Directorate is to ensure focused management of value added services that include the following:
